Beyoncé: The Queen of Marketing

On December 13, 2013-- Exactly 12 years ago today, Beyoncé broke the internet and surprised the world by releasing her self-titled album unannounced.

There is no doubt that Beyoncé is one of the most successful artists and brands of all time. The brilliance and genius around Beyoncé’s success will continue to be studied. In celebration of our Queen and the 12 year anniversary of the Beyoncé album, I have broken down the stages of a Beyoncé campaign. Cheers!