J Cole is selling his “The Fall Off” album out of his old Honda Civic for $1, and it is genius

Written By Katherine Bowens

I shared the below post to my LinkedIn feed. This is absolutely genius because:

  • J Cole’s strategy stands out as a whole in a society dominated by music streaming and social media, creating earned media that leads to sales

  • It capitalizes on the old becoming new again (In case you missed it, Gen Z is giving CDs a comeback in addition to the Digital Camera)

  • As the post below highlights, J Cole is cutting out the middle man, and going straight to his consumers to build an “in real life” connection and fandom

  • J Cole is giving Gen Z a connection that is new to them, but nostalgic to millennials and Gen X

Katherine Bowens
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