Jack Daniel’s Tennessee Honey: Art, Beats, Lyrics

Last night, I had the privilege of attending Art Beats + Lyrics— a touring Art Show based out of Atlanta, GA—which was sponsored by Jack Daniel’s Tennessee Honey.

Art Beats + Lyrics highlights the talent of visual artists and the hip hop community. Jack Daniel’s Tennessee Honey was seamlessly integrated throughout the event with swag tables, endless instagram-able photo ops, and exclusive Jack Daniel’s bars where I was able to try Jack Daniel’s Blueberry Whiskey—which I absolutely enjoyed. While consuming art, socializing with familiar faces, meeting new people, and listening to the sounds of some of Chicago’s hottest DJs— I enjoyed a night of Art and Jack, in addition to a performance by The Cool Kids.

I can honestly say that I will probably drink Jack Daniel’s Blueberry Whiskey again, and I may have never tried it if it weren’t for their presence within this show. When a brand truly understands its target audience and can seamlessly connect to culture, they win.